

Lewis' drive to change the sport's representation rather than win titles, shows his appetite to change the buildings blocks of the industry he conquered. Bestowed with one of the highest honours in British culture, Sir Lewis Hamilton has transcended the sport bringing to light unconfronted, decades-old issues within the industry. Through his image and brand, Lewis promotes a lifestyle unseen in Formula One prior.

From being frowned upon on arrival at karting tracks to basking in the sunshine of centre stage at Monaco, Lewis has risen above prejudice and discrimination to reach the apex of world motorsport. Lewis Hamilton has had to overcome adversity from the very beginning, making waves in a pool of nepotistic karting talent. As the only black Formula One driver in history, Lewis' journey to becoming the most decorated Formula One driver in history, is one of dreams, courage, and determination.
